Is a Cinch I.T. franchisee required to obtain fictitious or assumed name registrations?
Cinch_I_T Franchise · 2024 FDDAnswer from 2024 FDD Document
- (vii) To promptly take such action that may be required to cancel all fictitious or assumed names or equivalent registrations relating to Your use of any of the Marks or, at Our option, assign same to Us;
Source: Item 23 — RECEIPTS (FDD pages 60–269)
What This Means (2024 FDD)
According to the 2024 Cinch I.T. Franchise Disclosure Document, upon termination of the Franchise Agreement, a franchisee must take action to cancel all fictitious or assumed names registrations relating to the use of any of the Cinch I.T. marks. Alternatively, Cinch I.T. has the option to have the franchisee assign the fictitious or assumed names to them.
This requirement ensures that after the franchise agreement ends, the franchisee no longer uses names that could be associated with the Cinch I.T. brand. This protects Cinch I.T.'s brand identity and prevents potential confusion among customers.
It is a fairly standard practice in franchising to ensure that franchisees discontinue using the franchisor's trademarks and trade names after the agreement terminates. This clause simply formalizes that expectation and provides Cinch I.T. with options to either have the names canceled or transferred to them.