How are Cinch I.T. Designated Territories defined geographically?

According to Cinch I.T.'s 2024 Franchise Disclosure Document, a franchisee will be granted a Designated Territory that is defined in the Franchise Agreement. These territories contain an approximate business population of 3,000 to 3,500 qualified businesses, defined as those with 10 or more employees, as identified by a database of business establishments and employment. Cinch I.T. offers pre-defined territories by state, which are defined by contiguous zip codes, drive times, and the minimum and maximum number of qualifying businesses.

The size and population density of a Cinch I.T. Designated Territory can vary depending on the demographic information and business population density of the area. For example, a territory could range from a city in an urban location to a county in a more suburban area. Franchisees may operate their business office from home at any location, but must secure a virtual address within their Designated Territory for website listing, search engine optimization, and all Franchise Business-related purposes. If operating from a commercial property, the business office must be located within the Designated Territory, and Cinch I.T. must be notified of any relocation at least 7 days prior.

While franchisees have rights to their Designated Territory as long as they abide by the terms of their Franchise Agreement, Cinch I.T. may not alter the Designated Territory without the franchisee's consent. However, franchisees do not receive an exclusive territory and may face competition from other franchisees, businesses that Cinch I.T. owns, or other channels of distribution or competitive brands that Cinch I.T. controls. Franchisees must actively promote their Cinch I.T. business within their Designated Territory and meet minimum performance standards, such as selling one new managed service provider contract every three months, or risk being placed on a performance improvement plan.