Under what circumstances can Cilantro Taco Grill substitute different marks?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
We reserve the right to substitute different Marks if we can no longer use the current Marks, or if we determine that substitution of different Marks will be beneficial to the System. In such event, we may require you, at your
expense, to modify or stop using any Mark, including the Principal Marks, or to use one or more additional or substitute Marks.
Source: Item 13 — TRADEMARKS (FDD pages 35–36)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, Cilantro Taco Grill reserves the right to substitute different marks under specific circumstances. These circumstances include situations where Cilantro Taco Grill can no longer use the current marks or if they determine that substituting different marks would benefit the franchise system.
In the event that Cilantro Taco Grill decides to substitute marks, they may require the franchisee to modify or stop using any mark, including the Principal Marks. Franchisees may also be required to use one or more additional or substitute marks. Importantly, the franchisee will bear the expense of modifying or changing the marks.
This clause in the franchise agreement means that a franchisee may need to invest additional funds into rebranding their location if Cilantro Taco Grill deems it necessary. This could include costs for new signage, marketing materials, and other branded items. Prospective franchisees should consider this potential expense when evaluating the franchise opportunity.