When was the Cilantro Taco Grill trademark registered?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
| Mark | Filing Number | Filing Date | Registration Number | Registration Date | Register |
|---|---|---|---|---|---|
| 88046940 | 07/20/2018 | 6132986 | 08/25/2020 | Principal |
Source: Item 13 — TRADEMARKS (FDD pages 35–36)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, the trademark was registered on August 25, 2020. The specific mark has a filing number of 88046940 and was initially filed on July 20, 2018. The registration number for this mark is 6132986, and it is listed on the Principal Register.
This information is relevant for prospective franchisees as it confirms that Cilantro Taco Grill has taken steps to legally protect its brand. The registration of the trademark on the Principal Register provides the brand with stronger legal protection and helps to prevent others from using similar marks in a way that could confuse customers. Franchisees benefit from this protection because it helps maintain brand consistency and reduces the risk of legal disputes over trademark usage.
It is also important to note that Cilantro Taco Grill has the right to substitute different marks if they can no longer use the current marks or if they determine that a substitution would benefit the system. In such a case, franchisees may be required to modify or stop using any mark, including the Principal Marks, at their own expense. This highlights a potential cost and operational adjustment that franchisees should be aware of.