What standards and specifications must Cilantro Taco Grill franchisees follow when conducting advertising programs?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise.
Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor.
Franchisor shall approve or disapprove such plans and materials within fifteen (15) days of Franchisor's receipt thereof.
If Franchisor fails to respond to Franchisee's submission within fifteen (15) days, such plans and materials shall be deemed "disapproved".
Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor.
Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Cilantro Taco Grill brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 23 — RECEIPT (FDD pages 52–208)
What This Means (2024 FDD)
According to the 2024 Cilantro Taco Grill FDD, all advertising and promotion by franchisees must be conducted professionally and conform to the standards and requirements set by Cilantro Taco Grill, as detailed in the manual or otherwise communicated. Franchisees are required to submit samples of all advertising, press releases, promotional plans, and public relations programs to Cilantro Taco Grill for approval. This includes materials in digital, electronic, or computerized form, and any form of media, unless the materials have been previously provided or approved by Cilantro Taco Grill.
Cilantro Taco Grill will approve or disapprove the submitted plans and materials within fifteen days of receipt. If Cilantro Taco Grill fails to respond within this timeframe, the plans and materials are considered disapproved. Franchisees are prohibited from using unapproved plans or materials until they receive written approval from Cilantro Taco Grill. They must also immediately stop using any advertising or promotional materials upon notice from Cilantro Taco Grill, regardless of whether they were previously approved.
It is important to note that any advertising, marketing, or sales concepts, programs, or materials developed by a franchisee for the Cilantro Taco Grill brand, once approved by Cilantro Taco Grill, may be used by other franchisees in the system without any compensation to the originating franchisee. This clause highlights that while franchisees can contribute to marketing efforts, the benefits of successful campaigns may be shared across the franchise system without direct financial reward to the creator.