Does Cilantro Taco Grill reserve the right to establish quality assurance programs?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
Through the expenditure of considerable time, effort and money, Franchisor has developed and established unique fast-casual restaurant businesses featuring authentic Mexican food, such as tacos, burritos, salads, and tortas under the Cilantro Taco Grill trademarks, and using Franchisor's confidential operations manual ("Manual") of business practices and policies, and Franchisor's distinctive, décor, fixtures and furnishings, operations methods, sales techniques, inventory, procedures for management control and training, assistance, advertising, and promotional programs, all of which may be changed, improved or further developed by Franchisor at any time (taken together herein the "System").
The System is identified by certain trade names, service marks, trademarks, logos, emblems and indicia of origin, including but not limited to the Cilantro Taco Grillservice mark, as set forth in Attachment 1, and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated or substituted by Franchisor for use in connection with the System (the "Marks").
Franchisor continues to develop, use, and control the use of such Marks in order to identify for the public the source of services and products marketed under the Marks and the System and to represent the System's high standards of quality, appearance, and service.
Pursuant to franchise agreements, Franchisor licenses to others the right to operate Cilantro Taco Grill outlets, using the Marks and System, in strict conformity therewith, which may be changed, improved and further developed by Franchisor from time to time (each a "Franchise Agreement").
Multi-Unit Operator understands and acknowledges the importance of Franchisor's high and uniform standards of quality, service, and appearance, and the necessity of operating franchised businesses of the System in conformity with Franchisor's standards and specifications.
Source: Item 23 — RECEIPT (FDD pages 52–208)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, Cilantro Taco Grill maintains the right to modify and enhance its System, which includes the confidential operations manual, business practices, décor, fixtures, operational methods, sales techniques, inventory procedures, management control, training, assistance, advertising, and promotional programs.
Cilantro Taco Grill emphasizes the importance of maintaining high and uniform standards of quality, service, and appearance across all franchised businesses. Franchisees are expected to operate in strict conformity with Cilantro Taco Grill's standards and specifications.
Furthermore, Cilantro Taco Grill retains ownership and control over its trademarks and copyrights, collectively referred to as the "Intellectual Property." This control allows Cilantro Taco Grill to ensure that the Marks and System represent high standards of quality, appearance, and service. Franchisees must adhere to these standards, and Cilantro Taco Grill has the authority to enforce compliance to protect its brand and reputation.