What is the name of the service mark associated with the Cilantro Taco Grill franchise?

According to the 2024 Cilantro Taco Grill FDD, one of the service marks associated with the franchise is "Cilantro Taco Grill". The document specifies that the franchisor has developed a unique fast-casual restaurant business featuring authentic Mexican food under the Cilantro Taco Grill trademarks.

The FDD emphasizes the importance of maintaining consistent standards of quality, service, and appearance across all franchised locations. Franchisees are expected to operate their businesses in strict conformity with the franchisor's standards and specifications. This includes adhering to the guidelines and procedures outlined in the confidential operations manual, as well as utilizing the franchisor's distinctive décor, fixtures, and furnishings.

The franchisor retains the right to modify or improve the System at any time, ensuring that the Cilantro Taco Grill brand remains current and competitive. Franchisees are required to use the designated Marks in their operations and marketing efforts, reinforcing the brand's identity and reputation in the marketplace. This helps to ensure that customers can easily identify and associate the services and products with the Cilantro Taco Grill brand.