What is a Cilantro Taco Grill franchisee required to do if they receive media inquiries about the business?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
- 13.6 Approval of Advertising.
All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise.
Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor.
Franchisor shall approve or disapprove such plans and materials within fifteen (15) days of Franchisor's receipt thereof.
If Franchisor fails to respond to Franchisee's submission within fifteen (15) days, such plans and materials shall be deemed "disapproved".
Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor.
Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Cilantro Taco Grill brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 23 — RECEIPT (FDD pages 52–208)
What This Means (2024 FDD)
Based on the 2024 Cilantro Taco Grill Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding advertising, press releases, and public relations. According to section 13.6, all advertising and promotion by the franchisee, regardless of the medium, must be conducted professionally and align with Cilantro Taco Grill's standards as detailed in the manual or otherwise communicated.
Before using any advertising, press releases, promotional plans, or public relations programs, franchisees must submit samples to Cilantro Taco Grill for approval. This includes materials in digital, electronic, computerized form, or any media developed now or in the future that Cilantro Taco Grill has not provided or previously approved. Cilantro Taco Grill has 15 days to approve or disapprove the submitted materials. If Cilantro Taco Grill fails to respond within this timeframe, the plans and materials are deemed disapproved, and the franchisee cannot use them without written approval.
Franchisees must promptly stop using any advertising or promotional materials upon notice from Cilantro Taco Grill, regardless of whether they were previously approved. Additionally, Cilantro Taco Grill may use any advertising, marketing, or sales concepts, programs, or materials developed by the franchisee and approved by Cilantro Taco Grill for the Cilantro Taco Grill brand without compensating the franchisee.