What is the deadline for Cilantro Taco Grill to respond to proposed advertising material from a franchisee?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within 15 days; however, if we do not respond within 15 days, the proposed advertising or marketing material is deemed "disapproved".
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, franchisees must obtain written approval from Cilantro Taco Grill for all advertising and marketing materials, including press releases. Cilantro Taco Grill will respond to a franchisee's request for approval within 15 days. However, if Cilantro Taco Grill does not respond within this 15-day period, the proposed advertising or marketing material is considered "disapproved."
This means that a Cilantro Taco Grill franchisee needs to plan ahead and submit any advertising materials well in advance of when they want to use them. If the franchisee doesn't receive a response within 15 days, they cannot use the materials, as they will be automatically considered disapproved. This policy ensures that all advertising aligns with the brand's standards but also places the onus on the franchisee to manage their advertising timeline effectively.
Many franchise systems require approval of advertising materials to maintain brand consistency and quality control. The 15-day response window provides a defined timeframe for franchisees, although the automatic disapproval clause if no response is received is a stricter approach than some other franchises might take. A prospective franchisee should factor this approval process into their marketing plans and communication with Cilantro Taco Grill.