What does Cilantro Taco Grill consider as 'Electronic Advertising and Software' that a franchisee may acquire interest in?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
- 2.1 Interest in Web Sites, Social Media Accounts, Other Electronic Listings and Software. Franchisee may acquire (whether in accordance with or in violation of the Franchise Agreement) during the term of Franchise Agreement, certain right, title, or interest in and to certain domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet web sites, the right to hyperlink to certain web sites and listings on various internet search engines, and the right to use certain software (collectively, "Electronic Advertising and Software") related to the Franchised Business or the Marks.
Source: Item 23 — RECEIPT (FDD pages 52–208)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, 'Electronic Advertising and Software' encompasses several digital assets that a franchisee might acquire during their franchise agreement. These include domain names, social media accounts, hypertext markup language, uniform resource locator addresses, and access to corresponding internet websites.
Additionally, it covers the right to hyperlink to specific websites and listings on various internet search engines. The definition also extends to the right to use certain software related to the franchised business or the Cilantro Taco Grill brand.
It is important for prospective franchisees to understand that while they may acquire interest in these electronic advertising and software components, they must adhere to the franchisor's standards and requirements for all advertising and promotional materials, as outlined in the manual or otherwise. Franchisees need to submit advertising samples for approval, and any concepts developed by the franchisee for the Cilantro Taco Grill brand, once approved, may be used by other franchisees without compensation to the originating franchisee.