Does Cilantro Taco Grill have an advertising council composed of franchisees that advises on advertising policies?
Cilantro_Taco_Grill Franchise · 2024 FDDAnswer from 2024 FDD Document
We do not have an advertising council composed of franchisees that advises us on advertising policies. The Franchise Agreement gives us the right, in our discretion, to create a franchisee advisory council to communicate ideas, including proposed advertising policies. If created, we will determine in advance how franchisees are selected to the council, which may include factors such as a franchisee's level of success, superior performance, and outlet profitability. We reserve the right to change or dissolve the council at any time.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2024 FDD)
According to Cilantro Taco Grill's 2024 Franchise Disclosure Document, the company does not currently have an advertising council composed of franchisees that advises on advertising policies. However, Cilantro Taco Grill retains the right to create a franchisee advisory council in the future to facilitate communication of ideas, including those related to proposed advertising policies.
If Cilantro Taco Grill establishes such a council, the company will determine how franchisees are selected. The criteria for selection may include factors such as a franchisee's level of success, superior performance, and outlet profitability.
Cilantro Taco Grill also reserves the right to change or dissolve the council at any time, giving them full control over its existence and composition. This means that while franchisees may have the opportunity to provide input on advertising policies through a council in the future, Cilantro Taco Grill ultimately makes the final decisions.