Under what names does the Cicis franchisor conduct business?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a limited liability company, formed in Delaware on February 16, 2021. Our principal business address is 13355 Noel Road, Suite 1645, Dallas, TX 75240. Our sole business is to offer, sell and service the franchises described in this Disclosure Document, and we do not offer franchises in any other line of business. We do not conduct business under any names except our legal name and "Cicis" or "Cicis Pizza." We have never operated any other businesses, including the type being franchised, or offered franchises in any other line of business. We began offering franchises for Cicis Restaurants as of May 28, 2021.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 6–8)
What This Means (2025 FDD)
According to the 2025 Cicis Franchise Disclosure Document, the franchisor, On Smile LLC, conducts business under its legal name and also as "Cicis" or "Cicis Pizza." This means that all official franchising activities, legal documents, and business operations are conducted either under the name On Smile LLC or one of the assumed names. For a prospective franchisee, this is important to note for several reasons.
Firstly, franchisees will encounter these names on all official documents, including the Franchise Agreement, and should be aware that On Smile LLC is the legal entity behind the Cicis franchise. Secondly, understanding the assumed names helps in recognizing the brand in different contexts, whether it's "Cicis" or "Cicis Pizza" in marketing materials or restaurant signage. This consistency in branding is crucial for customer recognition and building brand loyalty.
Finally, it's worth noting that the FDD explicitly states that the franchisor does not conduct business under any other names besides those listed. This provides clarity and assurance that all dealings are transparent and conducted through the identified legal entity and its recognized brand names.