What was the total revenue Cicis collected in marketing fees in 2024?

According to Cicis' 2025 Franchise Disclosure Document, the total revenue Cicis collected in marketing fees in 2024 was $17,505,781. This is an increase from 2023, where the marketing fees totaled $17,219,322. These fees are collected and used for marketing and advertising activities to promote the Cicis brand.

Marketing fees are a common revenue stream for franchisors. These fees are typically used to fund advertising campaigns, promotional materials, and other marketing initiatives. The purpose of these fees is to increase brand awareness and drive sales for all franchisees within the Cicis system. Franchisees benefit from a nationally recognized brand and marketing support, while Cicis benefits from increased revenue and brand recognition.

Prospective franchisees should understand how these marketing fees are used and what benefits they can expect to receive in return. It's important to review the FDD carefully and ask Cicis specific questions about their marketing strategy and how the fees are allocated to ensure transparency and alignment with their business goals.