What was the total amount of cash and cash equivalents for Cicis in 2023?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2023 | 2022 | ||
|---|---|---|---|
| Cash and cash equivalents | $ 2,931,372 | $ 5,107,778 | |
| Cash and cash equivalents—marketing fund, restricted | 771,794 | 432,296 |
Source: Item 23 — RECEIPTS (FDD pages 65–263)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, the total cash and cash equivalents in 2023 was $2,931,372. Additionally, Cicis had cash and cash equivalents designated for the marketing fund, which were restricted, amounting to $771,794 in 2023. These figures provide a snapshot of the company's liquid assets available for operations and marketing initiatives during that year.
It's important to note the distinction between the general cash and cash equivalents and those specifically earmarked for the marketing fund. The marketing fund is restricted, meaning those funds can only be used for specific marketing purposes as determined by Cicis. This segregation of funds ensures that marketing efforts are adequately supported and transparently managed.
For a prospective franchisee, understanding these figures is crucial as they reflect the financial health and stability of Cicis. A healthy cash position indicates that the company is well-managed and has sufficient resources to support its franchisees. Furthermore, the dedicated marketing fund suggests a commitment to brand promotion and customer acquisition, which can directly benefit franchisees by driving traffic and sales to their individual locations.