What standards must marketing and promotion conducted by a Cicis franchisee conform to?

According to Cicis's 2025 Franchise Disclosure Document, all marketing and promotion, regardless of the medium, conducted by a franchisee or on their behalf must be conducted in a dignified manner and must conform to Cicis's standards and requirements. This applies whether the marketing is voluntary or required by the franchise agreement.

Cicis retains the right to establish and periodically modify System Standards, which regulate various aspects of the restaurant's operation. These standards include sales, marketing, advertising, and promotional programs, as well as the materials and media used in these programs. Franchisees must comply with all System Standards as they exist from time to time.

These standards are crucial for maintaining uniformity across all Cicis restaurants and upholding the brand's image. Franchisees should be prepared to adhere to Cicis's guidelines in all marketing efforts, ensuring that their promotions align with the brand's overall strategy and standards. This includes obtaining approval for marketing materials to ensure compliance.