Can Cicis solicit customers and promote sales of Cicis Restaurants within a franchisee's Development Area?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
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- solicit customers, advertise, and authorize others to advertise, and promote sales of and from Cicis Restaurants, and fill customer orders by providing catering and delivery services anywhere, including within the Development Area; and
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- market and sell, and grant to others the right to market and sell, within and outside of the Development Area, products and services authorized for sale at Cicis Restaurants through alternative channels of distribution such as Internet, catalog sales, telemarketing, or other direct marketing sales (like grocery stores, kiosks, mail order, Internet merchandise sales and catalogue sales, or through Cicis To Go) using the Marks or other trademarks and commercial symbols.
Source: Item 23 — RECEIPTS (FDD pages 65–263)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, Cicis retains the right to solicit customers, advertise, promote sales, and fulfill customer orders, including catering and delivery services, within a franchisee's Development Area. This means that Cicis can directly engage in marketing and sales activities within the area granted to a franchisee.
This reservation of rights extends to marketing and selling products and services authorized for sale at Cicis Restaurants through alternative channels of distribution, such as the Internet, catalog sales, telemarketing, or other direct marketing sales (like grocery stores, kiosks, mail order, Internet merchandise sales and catalogue sales, or through Cicis To Go). Cicis can use its trademarks and commercial symbols for these activities both within and outside the Development Area.
While a franchisee typically expects some level of exclusivity within their territory, Cicis's retained rights allow it to compete directly with its franchisees within their own Development Areas through various marketing and sales channels. This could impact a franchisee's potential revenue and market share. Prospective franchisees should carefully consider the implications of these retained rights and how they might affect their business operations and profitability.