What was the reported value of Cicis' goodwill, before accumulated amortization, in 2024?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | |||
|---|---|---|---|---|
| Goodwill | $ 23,802 | $ 23,802 | ||
| Accumulated amortization | (9,124) | (6,744) | ||
| Goodwill, net | $ 14,678 | $ 17,058 |
Source: Item 23 — RECEIPTS (FDD pages 65–263)
What This Means (2025 FDD)
According to Cicis' 2025 Franchise Disclosure Document, the value of goodwill before accumulated amortization was $23,802 in 2024. Goodwill is an intangible asset representing the value of a company's brand name, customer relationships, intellectual property, and any competitive advantages. It is often acquired during a business purchase.
For a prospective Cicis franchisee, understanding goodwill is crucial because it reflects the overall financial health and brand strength of the franchise system. A higher goodwill value typically indicates a strong brand reputation and customer loyalty, which can positively impact the franchisee's business. However, it's important to note that goodwill is subject to amortization, which is the gradual reduction of its value over time.
The accumulated amortization for Cicis' goodwill was $9,124 in 2024, resulting in a net goodwill value of $14,678. Monitoring these figures can provide insights into how the brand's intangible assets are being managed and maintained. Franchisees should consider these factors when evaluating the long-term potential and stability of a Cicis franchise.