How much did Cicis spend on website development in 2023?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
ong other matters, the planned scope and timing of the audit, significant audit findings and certain internal control-related matters that we identified during the audit.
Dallas, Texas April 19, 2024
Combined Balance Sheets December 31, 2023 and 2022
| 2023 | 2022 | |
|---|---|---|
| Assets | ||
| Current assets: | ||
| Cash and cash equivalents | $ 2,931,372 | $ 5,107,778 |
| Cash and cash equivalents—marketing fund, restricted | 771,794 | 432,296 |
| Accounts receivable, net: | ||
| Trade receivables | - | 186,610 |
| Marketing fund, restricted | 2,863,362 | 1,556,337 |
| Related party receivable | 79,530 | 833,117 |
| Prepaid expenses and other current assets | 228,561 | 270,243 |
| Total current assets | 6,874,619 | 8,386,381 |
| Ot |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 58–64)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, the company's investment in website development, listed as "Website in development" under assets, was $194,333 in 2023. This figure reflects the ongoing costs associated with creating or improving Cicis's online presence. In 2022, the amount was $100,000.
For a prospective franchisee, this indicates Cicis's commitment to investing in its digital infrastructure. A well-developed website can enhance brand visibility, facilitate online ordering, and improve customer engagement, potentially benefiting franchisees by driving more business to their locations.
However, it's important to note that this figure represents the company's investment, and franchisees may have separate obligations or opportunities to invest in local online marketing or website customization. Understanding the franchisor's digital strategy and how it supports franchisees is crucial for evaluating the potential return on investment.