Is a Cicis To Go Restaurant required to participate in all national promotions?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in all marketing and sales promotion programs that we establish, at your expense. We may auto ship to you all products required for any mandatory limited time offer ("LTO") promotional program. Cicis To Go Restaurants may not be required to participate in certain national promotions as determined by us. We maintain a website that provides information about the System and the products that Cicis Restaurants provide ("Cicis Website").
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, franchisees operating a Cicis To Go Restaurant may not be required to participate in all national promotions. The decision to require participation in specific national promotions is at the discretion of Cicis. This provides some flexibility for the Cicis To Go concept, potentially allowing it to focus on promotions that are more suitable for its specific business model.
This flexibility could be beneficial for franchisees as it allows them to tailor their marketing efforts to their specific customer base and market conditions. For example, a Cicis To Go Restaurant located in a densely populated urban area may benefit more from local marketing initiatives than from national promotions that are geared towards a broader audience.
However, it's important for prospective franchisees to understand the criteria that Cicis uses to determine which national promotions are mandatory for Cicis To Go Restaurants. Franchisees should also inquire about the types of alternative marketing and promotional activities that are permitted if they are not required to participate in a particular national promotion. This will help them make informed decisions about their marketing strategy and budget.