What is the estimated range for promotional expenses for a Cicis restaurant during its opening phase?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
A CICIS TO GO RESTAURANT**
| Type of Expenditure (Note 1) | Amount | Method of Payment | When Due | To Whom Payment Is To Be Made |
|---|---|---|---|---|
| Initial Franchise Fee (Note | $15,000 | Lump sum | On | Us |
| 2) | Execution | |||
| Leasehold Improvements | $76,600 - | As arranged | As invoiced | Landlord / |
| (Note 3) | $183,725 | Suppliers | ||
| Impact Fees (Note 5) | $0 - $5,000 | As arranged | As assessed | Local Authorities |
| Equipment Furniture and Fixtures (Note 6) | $87,586 - $114,473 | Lump sum or as arranged | As invoiced | JMC / Suppliers |
| Signage and Graphics | $5,000 - | Lump sum | As invoiced | Third-Party |
| (Note 7) | $10,000 | Suppliers | ||
| Insurance (Note 8) | $375 - $2,000 | As arranged | As invoiced | Third-Party Suppliers |
| Business Licenses (Note 9) | $1,000 - $3,000 | As arranged | As invoiced | Third-Party Suppliers |
| Opening Inventory/ | $21,025 - | Lump sum | As incurred | JMC / Suppliers |
| Supplies (Note 10) | $27,034 | |||
| Promotional | $10,000 - | As arranged | As incurred | Third-Party |
| Expenses (Note 11) | $15,000 | Suppliers | ||
| Training Costs (Note 12) | $7,500 - $29,000 | As arranged | As incurred | Third-Party Suppliers / Employees /Us |
| Deposits and other Pre Opening Costs (Note 13) | $8,000 - $19,000 | As arranged | As invoiced | Third-Party Suppliers |
| Additional Funds | $10,000 - | As arranged | As invoiced | Third-Party |
| (3 months) (Note 14) | $15,000 | Suppliers | ||
| TOTALS |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT YOUR ESTIMATED INITIAL INVESTMENT FOR A CICIS BUFFET RESTAURANT (FDD pages 21–25)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, the estimated cost for promotional expenses during the opening phase of a Cicis Buffet or Cicis To Go restaurant ranges from $10,000 to $15,000. These expenses are paid to third-party suppliers and are incurred as arranged.
These promotional expenses are part of the initial investment required to start a Cicis franchise. It is important to note that Cicis requires franchisees to carry out a grand opening promotion for their restaurant in compliance with their written specifications.
While the FDD provides an estimated range for these expenses, it is crucial for prospective franchisees to consider local market conditions and tailor their promotional strategies accordingly. Franchisees should also be aware of the specific requirements Cicis has for grand opening promotions to ensure compliance and maximize the impact of their marketing efforts.