Who bears the expense of complying with Cicis' directions regarding additions, modifications, or discontinuations of the Marks?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
- (5) We reserve the right, in our discretion, to add to, modify, and discontinue any Marks that you use in or to identify your Restaurant or any goods or services offered therein, and you agree, at your expense, to comply with our directions in that regard.
Source: Item 22 — CONTRACTS (FDD pages 64–65)
What This Means (2025 FDD)
According to Cicis' 2025 Franchise Disclosure Document, the franchisee is responsible for the expenses associated with complying with Cicis' directions regarding any additions, modifications, or discontinuations of the Marks. Cicis retains the right to add to, modify, and discontinue any Marks used to identify the franchisee's restaurant or offered goods and services. The franchisee agrees to comply with Cicis' directions in this regard at their own expense.
This means that if Cicis decides to change its logo, branding, or any other aspect of its Marks, the franchisee will be required to update their restaurant and materials to reflect these changes. The franchisee will bear the financial burden of these updates, which could include new signage, menus, marketing materials, and other related expenses.
This provision is fairly standard in franchising, as it allows the franchisor to maintain a consistent brand image across all locations. However, it's important for prospective Cicis franchisees to be aware of this potential cost and to factor it into their financial planning. Franchisees should inquire about the frequency and potential cost of these types of changes to better prepare for these expenses.