What does the Cicis advertising policy prohibit if no maximum or minimum price is imposed?
Cicis Franchise · 2025 FDDAnswer from 2025 FDD Document
For any product or service for which we do not impose a maximum or minimum price, we may require you to comply with an advertising policy adopted by us which will prohibit you from advertising any price for a product or service that is different than our suggested retail price. Although you must comply with any advertising policy we adopt, you will not be prohibited from selling any product or service at a price above or below the suggested retail price unless we impose a maximum price or minimum price for such product or service.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 44–45)
What This Means (2025 FDD)
According to Cicis's 2025 Franchise Disclosure Document, if Cicis does not set a maximum or minimum price for a product or service, they may require franchisees to follow an advertising policy. This policy can prevent franchisees from advertising a price that differs from Cicis's suggested retail price.
However, even with this advertising policy in place, Cicis franchisees are not prohibited from actually selling the product or service at a price above or below the suggested retail price. The restriction only applies to advertising. This allows Cicis to maintain some control over how its pricing is perceived in the market without strictly dictating the final selling price.
This policy gives Cicis flexibility in pricing and advertising. Franchisees must adhere to the advertising policy if no maximum or minimum price is set, but they retain the freedom to set their own prices. Franchisees should understand Cicis's advertising policies and suggested retail prices to effectively market their restaurants while maintaining pricing flexibility.