Under what conditions can a Christies International Real Estate franchisee use their own advertising materials?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- Marketing Support. Review marketing materials that you propose. (License Agreement, Section 7.2)
Private Websites. You are not allowed to have an independent website or obtain or use any domain name (Internet address) for your Business, without first obtaining our written approval. (License Agreement, Section 7.4). If we permit you to maintain an independent website for your Business, you must comply with the policies that we establish from time to time regarding such website which include, but are not limited to, the Brand Guidelines that are contained in the Operations Manual. You must not register, as Internet domain names, any of the Marks or any abbreviation, acronym or variation of the Marks, or any other name that could be deemed confusingly similar.
Digital Marketing. All digital marketing must comply with our social media policy in the Brand Guidelines that are contained in the Operations Manual. We also reserve, maintain, and control all rights with respect to the metaverse. As used herein, "metaverse" means any 3D virtual space powered by technologies – including virtual reality, augmented reality, artificial intelligence, the Internet of Things, and blockchain – that allows people to interact with each other and to have lifelike experiences online.
**Digital
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, franchisees must have their marketing materials reviewed by Christies International Real Estate. The FDD also states that franchisees are not allowed to have an independent website or use any domain name for their business without first obtaining written approval from Christies International Real Estate. If Christies International Real Estate permits a franchisee to maintain an independent website, the franchisee must comply with the policies established regarding the website, including the Brand Guidelines in the Operations Manual. Franchisees cannot register any of the Christies International Real Estate marks or any confusingly similar name as internet domain names.
All digital marketing efforts by Christies International Real Estate franchisees must adhere to the social media policy outlined in the Brand Guidelines within the Operations Manual. Christies International Real Estate maintains control over all rights related to the metaverse, defined as any 3D virtual space powered by technologies like virtual reality and artificial intelligence.
These stipulations ensure that all advertising and marketing efforts by franchisees align with the brand standards and policies set by Christies International Real Estate, protecting the brand's image and consistency. Franchisees need to be aware of these restrictions and approval processes when planning their marketing strategies.