What is the 'System' that Christies International Real Estate franchisees are permitted to use?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
We offer you the opportunity to purchase a franchise for a Business and use the Marks and System by signing an agreement ("Broker Affiliate License Agreement" or "License Agreement") with us. The License Agreement is attached here as Exhibit C. You must obtain our prior written consent to the physical address of your Business ("Main Office") before you can commence operations of your Business. Under the License Agreement, you will be permitted to use our marketing, business development, and advertising techniques; operating procedures; brand standards; business methods; and other expertise we may supply to you (collectively, the "System"). It will be your sole responsibility to operate your Business in compliance with all applicable laws and regulations, as required under the License Agreement, and as outlined in the Operations Manual, which includes the Brand Guidelines that pertain to the use of the Marks. Under the License Agreement, you may only operate the Business from the Main Office. If you desire to operate the Business at multiple locations, you must obtain our prior written consent, and sign our "Additional Office Addendum" or "AOA."
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–11)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, franchisees, referred to as Affiliates, are granted the right to use the 'System' when they sign the Broker Affiliate License Agreement. This System encompasses various elements provided by Christies International Real Estate, including marketing, business development, and advertising techniques. It also includes operating procedures, brand standards, business methods, and other expertise that Christies International Real Estate may provide.
Christies International Real Estate emphasizes that franchisees are solely responsible for operating their business in compliance with all applicable laws and regulations, as detailed in the License Agreement and the Operations Manual, which includes Brand Guidelines for using the Marks. Franchisees must also secure prior written consent from Christies International Real Estate for the physical address of their business's Main Office before commencing operations.
For franchisees looking to expand to multiple locations, they must obtain prior written consent from Christies International Real Estate and sign an Additional Office Addendum. This requirement ensures that all locations adhere to the standards and practices set forth by Christies International Real Estate, maintaining brand consistency and quality of service. The FDD specifies that the License Agreement is attached as Exhibit C, and further details about the System can likely be found within that exhibit and the Operations Manual.