For Christies International Real Estate, what is the significance of the 'Customer Data'?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- 21.5. "Customer Data" means any name, address, email address, telephone number, date of birth, demographic data, behavioral data, customer service history, financial data, transaction data, correspondence, and other information about any potential, current, or former customer of the Business, whether stored in electronic, physical, or other forms or formats.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to Christies International Real Estate's 2025 Franchise Disclosure Document, 'Customer Data' encompasses a wide array of information pertaining to potential, current, and former customers of the Business. This includes names, addresses, email addresses, phone numbers, dates of birth, demographic and behavioral data, customer service history, financial and transaction data, and any correspondence. The data can be stored in any format, whether electronic or physical.
For a prospective Christies International Real Estate franchisee, understanding the scope of 'Customer Data' is crucial because it highlights the breadth of information the franchisee will be responsible for collecting, managing, and protecting. This data is essential for marketing, customer relationship management, and business development. Franchisees must ensure they have systems in place to securely store and utilize this information in compliance with privacy laws and regulations.
The FDD also emphasizes the importance of complying with all laws and regulations related to privacy and data protection. Franchisees are obligated to adhere to any privacy policies or data breach response policies established by Christies International Real Estate. Furthermore, franchisees must immediately notify Christies International Real Estate of any suspected data breach at or in connection with their Business. This underscores the serious responsibility franchisees have in safeguarding customer information and the potential legal and financial repercussions of failing to do so.