Does Christies International Real Estate have the right to establish websites for electronic commerce?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, Christies International Real Estate retains the right to establish websites for electronic commerce. Specifically, Christies International Real Estate reserves the right to create, operate, maintain, modify, or discontinue the use of a website or any online presence using the Christies International Real Estate Marks. This includes advertising the Christies International Real Estate system anywhere on the Internet or any other form of electronic commerce.

This reservation of rights means that while franchisees can engage in online activities, Christies International Real Estate maintains control over the brand's online presence. This allows Christies International Real Estate to ensure consistency and quality across all digital platforms, which is crucial for maintaining brand integrity.

For a prospective franchisee, this implies that they must adhere to Christies International Real Estate's guidelines and policies regarding online marketing and advertising. While franchisees can leverage the internet to promote their services, they cannot independently create websites or online presences that deviate from the standards set by Christies International Real Estate. This ensures a unified brand image but may also limit the franchisee's autonomy in online marketing strategies. Franchisees should discuss with Christies International Real Estate what input and control they will have over their local online presence.