Who retains the sole right to advertise the Christies International Real Estate system on the Internet?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- (f) To advertise the System anywhere, including, without limitation, on the Internet (or any other existing or future form of electronic commerce) and to create, operate, maintain, and modify, or discontinue the use of a website or any online presence using the Marks;
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, Christies International Real Estate and its affiliates retain the right to advertise the Christies International Real Estate system anywhere, including on the Internet. This encompasses all existing and future forms of electronic commerce. They also have the right to create, operate, maintain, modify, or discontinue any website or online presence using the Christies International Real Estate Marks.
This means that while franchisees can conduct their own local advertising and promotions (subject to brand guidelines), Christies International Real Estate maintains ultimate control over the brand's broader online advertising strategy. They can promote the system as a whole and direct online traffic as they see fit, without necessarily benefiting individual franchisees directly.
For a prospective franchisee, this highlights the importance of understanding the franchisor's digital marketing strategy and how it aligns with their local efforts. While franchisees have some autonomy in local advertising, the franchisor's control over internet advertising means franchisees should inquire about the support and resources Christies International Real Estate provides for online lead generation and brand promotion.