Is Christies International Real Estate required to create print collateral and publications for franchisees?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Print Design and Marketing Collateral. We may, but are not required to, create print collateral and publications. We may provide you with access to a variety of print design files, including but not limited to letterhead, envelopes, notecards, property brochures, print advertising, post cards, business cards, and For Sale signage and sign riders. We may provide you with access to print marketing templates for company-wide marketing and branding. If requested, we may assist with the customization of standard, brokerage-wide print advertisements and printed pieces for each market. We may also offer certain enhanced marketing programs from time to time, at our option. (License Agreement, Section 7.7).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, Christies International Real Estate is not required to create print collateral and publications for franchisees. However, Christies International Real Estate may choose to create these materials. If Christies International Real Estate chooses to create the print materials, they may provide franchisees with access to a variety of print design files. These files include letterhead, envelopes, notecards, property brochures, print advertising, postcards, business cards, and For Sale signage and sign riders.
Christies International Real Estate may also provide franchisees with access to print marketing templates for company-wide marketing and branding. If a franchisee requests it, Christies International Real Estate may assist with the customization of standard, brokerage-wide print advertisements and printed pieces for each market. Christies International Real Estate may also offer certain enhanced marketing programs from time to time, at their option.
As the creation of print collateral and publications is optional for Christies International Real Estate, prospective franchisees should confirm what marketing support will be provided. Franchisees should also inquire about any associated costs for accessing or customizing these materials. Understanding the level of marketing support available is essential for franchisees to effectively promote their business and maintain brand consistency.