Can my other real estate-related business use Christies International Real Estate branding or Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- 13.2.1 Notwithstanding the foregoing, you and each Principal Owner may own other real estaterelated businesses that do not offer residential real estate brokerage services that are, or are marketed as "luxury" and that do not compete with the Business in the luxury segment of the market, and are owned and operated under a legal entity that is separate from, a different entity from, and represented to the public as a different entity from the Affiliate entity that executed this Agreement and operates the Business.
Further, you shall notify us in writing when you open any other real estate-related company or business and you covenant and agree not to divert any real estate business from the Business.
- 13.2.2 You acknowledge and agree that any permitted business or operations under Section 13.2.1 above shall not (a) be of the type described in Section 6.3(e); (ii) in any way be affiliated or associated with those competing businesses set forth in Section 6.3(f); and (iii) use any CHRISTIE'S INTERNATIONAL REAL ESTATE branding or Marks.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, if you or a Principal Owner have other real estate-related businesses, those businesses cannot use Christies International Real Estate branding or Marks. However, you and each Principal Owner may own other real estate-related businesses that do not offer residential real estate brokerage services that are, or are marketed as "luxury" and that do not compete with the Business in the luxury segment of the market, and are owned and operated under a legal entity that is separate from, a different entity from, and represented to the public as a different entity from the Affiliate entity that executed this Agreement and operates the Business.
Christies International Real Estate requires that you notify them in writing when you open any other real estate-related company or business, and you must agree not to divert any real estate business from the Christies International Real Estate business. Any permitted business or operations cannot be of the type described in Section 6.3(e), be affiliated or associated with those competing businesses set forth in Section 6.3(f), and must not use any CHRISTIE'S INTERNATIONAL REAL ESTATE branding or Marks.
Christies International Real Estate emphasizes the importance of protecting its brand identity and market position. The agreement specifies that damages may not adequately compensate Christies International Real Estate if there is a violation of these branding covenants, and injunctive relief is essential to prevent irreparable harm. This means Christies International Real Estate can seek a court order to stop any unauthorized use of its branding or marks, and you waive the requirement for Christies International Real Estate to post a bond to obtain such an injunction.