Does Christies International Real Estate provide guidance on utilizing pl@tformTM?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Technology - 3
Utilizing pl@tformTM - 1
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, the Operations Manual includes a section on "Utilizing pl@tformTM." This indicates that Christies International Real Estate provides guidance on how franchisees should use the pl@tformTM software.
Furthermore, the FDD mentions that Christie's International Real Estate may require franchisees to use web-based proprietary software to operate their real estate brokerage business. This proprietary software includes a suite of integrated technology applications for managing client relationships and real estate transactions. These applications encompass a CRM, DMS (Deal Management System), internal communications app, marketing tools, a Digital CMA, open house management software, and a web-based presentations app with back-end analytics.
Additionally, the initial training program for franchisees includes 4 hours of classroom training dedicated to proprietary software. This training, held in Chicago, IL, suggests that Christie's International Real Estate places significant emphasis on ensuring franchisees are well-versed in using their technology platform. The FDD also states that if a franchisee fails to provide MLS data, they may not receive certain services or access to certain tools of the Computer System, including proprietary software.