factual

Does Christies International Real Estate provide guidance on utilizing pl@tformTM?

Christies_International_Real_Estate Franchise · 2025 FDD

Answer from 2025 FDD Document

Technology - 3

Utilizing pl@tformTM - 1

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)

What This Means (2025 FDD)

According to the 2025 Christies International Real Estate FDD, the Operations Manual includes a section on "Utilizing pl@tformTM." This indicates that Christies International Real Estate provides guidance on how franchisees should use the pl@tformTM software.

Furthermore, the FDD mentions that Christie's International Real Estate may require franchisees to use web-based proprietary software to operate their real estate brokerage business. This proprietary software includes a suite of integrated technology applications for managing client relationships and real estate transactions. These applications encompass a CRM, DMS (Deal Management System), internal communications app, marketing tools, a Digital CMA, open house management software, and a web-based presentations app with back-end analytics.

Additionally, the initial training program for franchisees includes 4 hours of classroom training dedicated to proprietary software. This training, held in Chicago, IL, suggests that Christie's International Real Estate places significant emphasis on ensuring franchisees are well-versed in using their technology platform. The FDD also states that if a franchisee fails to provide MLS data, they may not receive certain services or access to certain tools of the Computer System, including proprietary software.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.