Does Christies International Real Estate produce advertising material in-house or through outside agencies?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
If collected, we will place all Advertising Fund Fees we receive in the Advertising Fund and we will manage such Advertising Fund. Any Businesses operated by us or our affiliates will not be required to contribute to the Advertising Fund. The Advertising Fund will pay expenses in connection with the general promotion of the Marks and the System, which may include, but are not limited to, the development and operation of a call center; market research; customer retention; incentive programs; sales development programs; media planning; media buying fees; creating and producing advertising materials; outside advertising agency fees for creating advertising programs; public relation activities; outside public relations agency fees; technology investments; digital marketing; and reimbursing us the costs of administering the Advertising Fund. Additionally, we may use up to 10% of the Advertising Fund to solicit new franchise sales.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, if an Advertising Fund is established in the future, it may be used to cover the costs of creating and producing advertising materials, as well as outside advertising agency fees for creating advertising programs. Christies International Real Estate reserves the right to implement an Advertising Fund in the future, with fees potentially reaching up to 3% of Gross Revenue.
If collected, the Advertising Fund would be used for general promotion, potentially covering a range of activities such as call center operations, market research, customer retention, incentive programs, sales development, media planning and buying, public relations, technology investments, and digital marketing. Up to 10% of the Advertising Fund could be used to solicit new franchise sales.
Christies International Real Estate retains control over the advertising methods, media channels, and the content of marketing campaigns. While franchisees may propose marketing materials for review, the franchisor ultimately decides on the advertising strategies. Franchisees receive an annual unaudited statement of the Advertising Fund's receipts and disbursements upon written request. The franchisor does not have any fiduciary obligations regarding the Advertising Fund.