Does Christies International Real Estate have policies and standards regarding brand advertising?

According to the 2025 Christies International Real Estate FDD, the brand has policies and standards regarding brand advertising. This is referenced in the draft operations manual table of contents, indicating that franchisees must adhere to these standards. The manual includes sections on compliance with brand standards, brand advertising policies and standards, and advertising regulation and compliance.

Christies International Real Estate also provides marketing support by reviewing franchisees' proposed marketing materials. The brand may offer access to print design files and marketing templates for company-wide branding. Franchisees may also receive assistance with customizing standard print advertisements.

Furthermore, franchisees are required to comply with the social media policy outlined in the Brand Guidelines within the Operations Manual for all digital marketing activities. Franchisees are restricted from using independent websites or domain names without prior written approval from Christies International Real Estate, and any approved independent website must adhere to the brand's established policies and Brand Guidelines.