Does Christies International Real Estate have any plans to use public figures in advertising in the future?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, Christies International Real Estate has the right to use franchisees' and their employees' likenesses for advertising purposes. Specifically, Christies International Real Estate is granted a perpetual, non-exclusive license to use the franchisee's, their employees', and their agents' names and likenesses in all forms of media for advertising, trade, and any other lawful purposes. This usage can occur without any compensation to the franchisee, their employees, or their agents.

This means that as a Christies International Real Estate franchisee, you and your staff could be featured in advertising materials produced by the franchisor. This could include print ads, online promotions, or other marketing campaigns. The franchisor does not need to ask for additional permission or provide compensation for this use, as the right is granted in the franchise agreement.

While the FDD grants Christies International Real Estate the right to use names and likenesses, it does not explicitly state whether they plan to use public figures or celebrities in advertising. The document does mention that the Advertising Fund, if implemented, could be used for public relation activities and creating advertising materials, but it does not specify the types of individuals who might be featured in those materials. A prospective franchisee should directly ask Christies International Real Estate about their plans for using public figures in advertising and how that might impact the franchisee's business.