factual

Who owns the trademarks used by Christies International Real Estate?

Christies_International_Real_Estate Franchise · 2025 FDD

Answer from 2025 FDD Document

Christie, Manson & Woods, Limited, our former affiliate, owns the trademarks set forth above ("IP Owner"), which are our principal Marks. IP Owner licenses these Marks to At World Properties, LLC (our "Parent," as described in Item 1) pursuant to a Trademark License Agreement dated November 16, 2020 (the "Trademark License Agreement"). The term of the Trademark License Agreement is 50 years, with two 25-year renewal options. The Trademark License Agreement provides us the exclusive right to use these Marks in connection with the marketing, sale or lease of luxury real estate and in connection with this licensing program. IP Owner may terminate the Trademark License Agreement if we breach and fail to cure or reasonably mitigate a material term of the agreement within 60 days; if we or IP Owner experiences a bankruptcy event; if certain of our interests or assets are acquired by a competitor; if we cease offering products or services using the Marks for a period of 6 months; if we cease to conduct our business; if we are otherwise liquidated or dissolved; if there is a material breach by us of the Right of First Offer agreement that was executed on the same date as the Trademark License Agreement; if we fail to meet certain performance metrics pertaining to number of offices and fees paid to IP Owner; or if IP Owner, the Marks, or the goodwill associated therewith are materially tarnished, damaged or diminished and that tarnishment, damage or diminishment, which was not caused by a breach of the Trademark License Agreement, damages our business, etc., as further described in the Trademark License Agreement. If the Trademark License Agreement is terminated or expires, you could lose the right to use the trademarks licensed to us under the Trademark License Agreement, subject to the discussion in the following paragraph.

If the Trademark License Agreement terminates, your right to use the Marks will continue for the length of the term of your License Agreement, but not longer than 10 years. Upon termination of the Trademark License Agreement, and in other certain circumstances described in the Trademark License Agreement, including certain defaults by us, IP Owner has the right to step into certain of our rights under the Trademark License Agreement and under your License Agreement with us, including those rights pertaining to your use of the Marks.

The Trademark License Agreement contains significant restrictions on our and your uses of the Marks. These are generally set forth in the License Agreement and in our Operations Manual (which includes IP Owner's Brand Guidelines). For instance, you are not permitted to use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE." In addition, you are required to market, hold out and otherwise position the Marks as a leading luxury brand, and you must not market, hold out or otherwise position any other trademarks or other commercial symbols as being associated with additional or more luxury real estate brokerage services,or additional or more luxury real estate properties than those offered, marketed or sold under the Marks. You must use the Marks in combination with your marks, which will be set forth in Section 7 of Exhibit 1 of the License Agreement. Further, you must only sell "luxury" real estate and maintain an average selling price for properties that we designate from time to time, as further described in the Operations Manual, which definitions of, and formulas for calculating, "luxury real estate" are prescribed by IP Owner in the Trademark License Agreement.

Source: Item 13 — TRADEMARKS (FDD pages 38–40)

What This Means (2025 FDD)

According to the 2025 Christies International Real Estate Franchise Disclosure Document, the trademarks are owned by Christie, Manson & Woods, Limited, which is referred to as the "IP Owner." These trademarks are licensed to At World Properties, LLC, the Parent company of Christies International Real Estate, through a Trademark License Agreement dated November 16, 2020. This agreement grants Christies International Real Estate the exclusive right to use these marks for marketing, selling, or leasing luxury real estate, as well as for its licensing program. The term of this agreement is 50 years, with options to renew for two additional 25-year periods.

This Trademark License Agreement places significant restrictions on how Christies International Real Estate and its franchisees can use the trademarks. For example, franchisees can only use marks incorporating "CHRISTIE'S" in the specific phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE." Franchisees must also position the marks as representing a leading luxury brand and cannot associate other trademarks with a higher level of luxury. Franchisees must use the Christies International Real Estate marks in conjunction with their own marks, as specified in the License Agreement. Furthermore, franchisees are obligated to sell only "luxury" real estate, maintaining an average selling price as designated by Christies International Real Estate, with definitions and formulas prescribed by the IP Owner in the Trademark License Agreement.

Christies International Real Estate and the IP owner do not have a federal registration for two of their principal trademarks. If the Trademark License Agreement is terminated or expires, franchisees could lose the right to use the trademarks licensed to Christies International Real Estate under the Trademark License Agreement. However, if the Trademark License Agreement terminates, the franchisee's right to use the Marks will continue for the length of the term of the License Agreement, but not longer than 10 years. The IP Owner has the right to assume certain rights under the Trademark License Agreement and the franchisee's License Agreement, including those related to the use of the Marks, under certain circumstances, including defaults by Christies International Real Estate.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.