Does Christies International Real Estate offer coaching and training through @academy?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Growing and Running Your Christie's International Real Estate Affiliate - 1
Brand and Marketing - 2
Compliance with Brand Standards - 1
Brand Advertising Policies and Standards - 1
Advertising Regulation and Compliance - 1
Individual Agent / Team Branding and Marketing - 1
Content Marketing - 1
Social Media - 2
Use of Licensed Content, Photography, and Videography - 1 Technology - 3
Utilizing pl@tformTM - 1
Your Christie's International Real Estate Website - 1
Independently Maintained Websites - 1
@academy: Coaching and Training - 1
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
Yes, according to the 2025 Franchise Disclosure Document, Christies International Real Estate offers coaching and training through its @academy program. This is mentioned within the table of contents of the draft operations manual.
Christies International Real Estate provides initial and ongoing training programs. Initial training is mandatory for the Designated Owner, Office Broker, Marketing Director, and Training/Agent Support Director. While there is no charge for the training itself, franchisees must cover travel, lodging, meals, and wages for their employees attending the training. Additional training or seminars are also conducted online or in person, with franchisees responsible for fees and expenses.
The initial training program covers various subjects, including team introduction, office opening, marketing strategies, social media, branding, software, agent recruitment, mentorship, culture, coaching, relocation, and financial processes. The total initial training amounts to 13 hours of classroom instruction, held in Chicago, IL. Franchisees are also required to attend an annual conference, incurring fees and travel expenses. Failing to attend without prior consent results in a penalty fee equivalent to two people's attendance costs.