Can Christies International Real Estate modify a website using the Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- (f) To advertise the System anywhere, including, without limitation, on the Internet (or any other existing or future form of electronic commerce) and to create, operate, maintain, and modify, or discontinue the use of a website or any online presence using the Marks;
Source: Item 12 — TERRITORY (FDD pages 33–38)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, Christies International Real Estate reserves the right to modify a website using the Marks. This means that as a franchisee, you may not have complete control over the online presence and branding of Christies International Real Estate, as the franchisor can alter the website at their discretion. This is a fairly standard practice in franchising, as franchisors need to maintain brand consistency across all franchise locations.
Christies International Real Estate retains the right to create, operate, maintain, modify, or discontinue the use of a website or any online presence using the Marks. This allows Christies International Real Estate to adapt its online strategies and branding as needed without requiring the consent of individual franchisees.
For a prospective franchisee, this means that while you can benefit from the established brand recognition and online presence of Christies International Real Estate, you also need to be aware that the franchisor has the authority to make changes to the website and online presence, which could impact your local marketing efforts. It would be prudent to discuss with Christies International Real Estate what input franchisees have on website modifications and how the franchisor communicates these changes to the franchise network.