What are 'Marks' in relation to Christies International Real Estate advertising on the internet?

• 21.9. "Marks" means the trademarks, service marks, and other trademarks, trade names, service marks, domain names, logos and commercial symbols that we have designated, or may in the future designate, for use in the System, which include CHRISTIE'S INTERNATIONAL REAL ESTATE.

• (b) To own and operate, and grant licenses or franchises to others to own and operate, any business of any kind (other than an office located within your Protected Territory selling the same services as a CHRISTIE'S INTERNATIONAL REAL ESTATE businesses) under the Marks at any locations within or outside of your Protected Territory, including by electronic means such as the Internet, applications, by websites we may establish, catalog sales, telemarketing, or other direct marketing sales;

• (f) To advertise the System anywhere, including, without limitation, on the Internet (or any other existing or future form of electronic commerce) and to create, operate, maintain, and modify, or discontinue the use of a website or any online presence using the Marks;

As further described in Section 6.4 of this Agreement, you must not register, as Internet domain names, any of the Marks or any abbreviation, acronym or variation of the Marks, or any other name that could be deemed confusingly similar without our prior written approval.

You hereby agree that upon expiration or earlier termination of this Agreement, you will immediately remove from your independent website all Marks or any abbreviations, acronyms or variations of the Marks, or any other name that could be deemed confusingly similar and to de-brand and de-identify as an affiliate of CHRISTIE'S INTERNATIONAL REAL ESTATE.

Subject to the terms of this Agreement, you shall have the right to offer and sell real estate brokerage services identified by the Marks through any other channels of distribution, including the Internet but excluding the metaverse.

• (e) You shall market, hold out and otherwise position the Marks as a leading luxury brand.

You shall not market, hold out or otherwise position any other trademarks, trade names, service marks, domain names, logos or other commercial symbols as being associated with more luxurious real estate brokerage services or more luxurious real estate properties than those offered, marketed or sold under the Marks.

• (b) You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."

• (c) You shall not use the font of the "CHRISTIE'S" Marks for any words other than "CHRISTIE'S."

Source: Item 23 — RECEIPT (FDD pages 54–177)