Can the marks that a Christies International Real Estate franchisee must use in combination with the Marks be modified?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) You must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of this Agreement, which may be modified from time to time in writing, with our prior written consent.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, franchisees are required to use specific marks in combination with the Christies International Real Estate marks. These marks are detailed in Section 7 of Exhibit 1 of the Franchise Agreement.
Importantly, these required marks can be modified. However, any modifications must be made in writing and require the prior written consent of Christies International Real Estate. This means a franchisee cannot unilaterally change the marks they use in conjunction with the Christies International Real Estate brand without express approval from the franchisor.
This requirement ensures that Christies International Real Estate maintains control over its brand identity and presentation. It allows them to adapt the required marks as needed, while ensuring franchisees adhere to the approved branding standards. For a prospective franchisee, this means staying informed about any changes to the required marks and seeking written approval before implementing any modifications to their branding or marketing materials.