What is the manner in which a Christies International Real Estate franchisee should conduct all advertising and public relations?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotions must conform with the Operations Manual, including the Brand Guidelines.
We may require you to use our advertising templates or materials in accord with our Operations Manual, including our Brand Guidelines, or as we otherwise approve in writing.
If you use or develop your own marketing materials for your Business, we, in our sole discretion, have the right to require you to remove any marketing materials or advertising that do not comply with the Operations Manual, Brand Guidelines or any laws.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, all advertising and promotions undertaken by franchisees must adhere to the guidelines outlined in the Operations Manual, including the Brand Guidelines. Christies International Real Estate may require franchisees to utilize specific advertising templates or materials as detailed in the Operations Manual or as otherwise approved in writing by the franchisor.
If a franchisee chooses to develop their own marketing materials, Christies International Real Estate retains the right to demand the removal of any materials or advertising that do not comply with the Operations Manual, Brand Guidelines, or any applicable laws. This ensures that all marketing efforts align with the brand's standards and legal requirements.
These stipulations are fairly typical in franchising, as they allow the franchisor to maintain brand consistency and protect the brand's image. A prospective Christies International Real Estate franchisee should carefully review the Operations Manual and Brand Guidelines to understand the specific requirements for advertising and promotions and to ensure compliance with these standards.