What is included in the proprietary software suite used by Christies International Real Estate?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Our proprietary software consists of a proprietary suite of integrated technology applications that enable end-to-end management of the client relationship and real estate transaction for agents. Core applications within proprietary software include a CRM; DMS (Deal Management System); internal communications app; marketing tools for e-mail, social media, print collateral, signage and digital advertising; a Digital CMA (Comparative Market Analysis); an open house management software; and a web-based presentations app with back-end analytics for presenting and following up on offers and other critical communications.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, franchisees may be required to use the franchisor's web-based proprietary software to operate their real estate brokerage business, and they must pay for the use of this software. This proprietary software is a suite of integrated technology applications designed to manage client relationships and real estate transactions for agents from start to finish.
The core applications included in the Christies International Real Estate proprietary software are a CRM (Customer Relationship Management) system, a DMS (Deal Management System), and an internal communications app. The software also provides marketing tools for email, social media, print collateral, signage, and digital advertising.
Additionally, the proprietary software includes a Digital CMA (Comparative Market Analysis) tool, open house management software, and a web-based presentations app. This presentations app offers back-end analytics for presenting and following up on offers and other critical communications. Christies International Real Estate requires that any technology used in connection with the business includes and maintains appropriate data security controls and complies with their data security policies.