Must a Christies International Real Estate franchisee use the Marks in combination with other marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to the following additional obligations, pursuant to our obligations under the Trademark License Agreement:
(a) You shall not represent that you own any of the Marks.
(b) You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
(c) You shall not use the font of the "CHRISTIE'S" Marks for any words other than "CHRISTIE'S."
(d) You must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of this Agreement, which may be modified from time to time in writing, with our prior written consent.
(e) You shall market, hold out and otherwise position the Marks as a leading luxury brand.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, franchisees must use the Marks in combination with other marks. Specifically, a franchisee must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of the Franchise Agreement. These marks may be modified from time to time in writing, with the prior written consent of Christies International Real Estate.
This requirement ensures brand consistency and alignment with Christies International Real Estate's overall marketing strategy. By mandating the use of specific marks in conjunction with the primary brand, Christies International Real Estate aims to maintain a unified brand image across all franchise locations. This can help to reinforce brand recognition and customer loyalty.
For a prospective franchisee, this means they will need to adhere to the specific branding guidelines outlined in Section 7 of Exhibit 1 and any subsequent written modifications. It is important to carefully review these guidelines and understand the approved marks that must be used in combination with the Christies International Real Estate Marks. Failure to comply with these requirements could result in a breach of the franchise agreement.
It is also important to note that Christies International Real Estate retains the right to modify these marks with written consent. Franchisees should stay informed of any changes to the branding guidelines and ensure their marketing materials and signage are updated accordingly. This requirement is not uncommon in franchising, as franchisors typically have strict brand standards to protect the overall brand image and reputation.