With what must a Christies International Real Estate franchisee use the Marks in combination?

According to the 2025 Christies International Real Estate Franchise Disclosure Document, franchisees must use the Christies International Real Estate Marks in combination with their own marks. The franchisee's marks that must be used in conjunction with the Christies International Real Estate Marks will be specifically outlined in Section 7 of Exhibit 1 of the License Agreement.

This requirement ensures that while franchisees benefit from the established Christies International Real Estate brand, they also maintain their own identity and brand recognition within their local market. This dual branding approach is common in franchising, allowing franchisees to leverage the franchisor's reputation while building their own equity.

Prospective franchisees should carefully review Section 7 of Exhibit 1 of the License Agreement to understand the specific requirements and limitations regarding the use of their own marks in conjunction with the Christies International Real Estate Marks. They should also consider the potential costs and efforts associated with developing and maintaining their own brand identity alongside the franchisor's brand.