How can a Christies International Real Estate franchisee use 'CHRISTIE'S' in relation to the Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to the following additional obligations, pursuant to our obligations under the Trademark License Agreement:
(a) You shall not represent that you own any of the Marks.
(b) You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
(c) You shall not use the font of the "CHRISTIE'S" Marks for any words other than "CHRISTIE'S."
(d) You must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of this Agreement, which may be modified from time to time in writing, with our prior written consent.
(e) You shall market, hold out and otherwise position the Marks as a leading luxury brand.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, a franchisee's use of the term "CHRISTIE'S" is explicitly defined and restricted. Franchisees cannot represent that they own any of the Marks. The franchisee can only use "CHRISTIE'S" in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE." Additionally, the specific font of the "CHRISTIE'S" mark can only be used for the word "CHRISTIE'S." The marks must be used in combination with other marks as outlined in Section 7 of Exhibit 1 of the Franchise Agreement, which may be modified. Franchisees must also market the Marks as a leading luxury brand.
These regulations ensure brand consistency and prevent franchisees from misrepresenting their relationship with the Christies International Real Estate brand. By restricting the use of "CHRISTIE'S" to a specific phrase and font, Christies International Real Estate maintains control over its brand identity and prevents franchisees from creating potentially confusing or misleading marketing materials. The requirement to market the Marks as a leading luxury brand reinforces the brand's positioning in the market.
These restrictions are typical in franchising, where franchisors must protect their trademarks and brand image. Prospective franchisees should carefully review Exhibit 1 and the Operations Manual to fully understand the approved uses of the Marks and any potential modifications. Franchisees must adhere to these guidelines to avoid violating the Trademark License Agreement and potentially facing penalties or termination of their franchise agreement.