Is a Christies International Real Estate franchisee required to submit their advertising materials for approval?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Use of Your Own Advertising Material. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, or they adhere to our Operations Manual and other guidelines, and the material adheres to federal, state, and local law. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. (License Agreement, Section 7.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, franchisees may use their own advertising materials, but there are stipulations. Franchisees must submit their advertising materials to Christies International Real Estate for written approval, or ensure that the materials adhere to the Operations Manual and other guidelines, as well as federal, state, and local laws.
This means a Christies International Real Estate franchisee has two options: seek approval for each unique advertising piece or create materials that strictly follow the brand's guidelines. If a franchisee chooses to submit materials for approval, they must wait for a response. According to the FDD, if written approval is not received within 14 days from when Christies International Real Estate receives the material, the advertising is considered disapproved.
This requirement ensures brand consistency and legal compliance across all Christies International Real Estate franchise locations. Franchisees should factor in the time required for approval when planning marketing campaigns. The 14-day turnaround time could impact the timeliness of advertising efforts if materials need revision or are ultimately rejected. Franchisees need to be familiar with the Operations Manual and brand guidelines to create compliant advertising materials independently.