Can a Christies International Real Estate franchisee represent that they own any of the Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to the following additional obligations, pursuant to our obligations under the Trademark License Agreement:
(a) You shall not represent that you own any of the Marks.
(b) You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
(c) You shall not use the font of the "CHRISTIE'S" Marks for any words other than "CHRISTIE'S."
(d) You must use the Marks in combination with the marks set forth in Section 7 of Exhibit 1 of this Agreement, which may be modified from time to time in writing, with our prior written consent.
(e) You shall market, hold out and otherwise position the Marks as a leading luxury brand.
You shall not market, hold out or otherwise position any other trademarks, trade names, service marks, domain names, logos or other commercial symbols as being associated with more luxurious real estate brokerage services or more luxurious real estate properties than those offered, marketed or sold under the Marks.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, franchisees are explicitly prohibited from representing that they own any of the brand's trademarks or service marks. This restriction is part of the franchisee's obligations under the Trademark License Agreement. Additionally, franchisees must use the marks only in the specific phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE" and in combination with other marks as specified in the agreement. They are also restricted from using the brand's font for any words other than "CHRISTIE'S".
This provision ensures that Christies International Real Estate maintains strict control over its brand identity and prevents franchisees from creating any impression of ownership that could dilute or misrepresent the brand. It also mandates that franchisees position the brand as a leading luxury brand and not associate it with any trademarks that suggest a higher level of luxury. This is to maintain brand consistency and prevent any potential confusion among customers.
These requirements are typical in franchising, where franchisors need to protect their trademarks and ensure consistent brand representation across all franchise locations. By preventing franchisees from claiming ownership or altering the marks, Christies International Real Estate can safeguard its brand equity and maintain a uniform image. Franchisees must adhere to these guidelines to avoid violating the franchise agreement.