How must a Christies International Real Estate franchisee identify the Business when using the Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the Marks, including the words "CHRISTIE'S" or "CHRISTIE'S INTERNATIONAL REAL ESTATE" or any confusingly similar words, as any part of the
name of a partnership, corporation, LLC or other entity; however, you are required to operate under the trade name or DBA "CHRISTIE'S INTERNATIONAL REAL ESTATE" with a suffix or prefix that uniquely identifies your Office as we approve before you may open your Business (the "Trade Name").
Your Trade Name must be displayed in accordance with our Operations Manual and the Brand Guidelines.
You must not change your Trade Name without our prior written consent.
You shall not represent that you own any of the Marks.
You shall not use any Marks that consist of or incorporate "CHRISTIE'S" in any manner other than in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to Christies International Real Estate's 2025 Franchise Disclosure Document, a franchisee must operate under the trade name or DBA "CHRISTIE'S INTERNATIONAL REAL ESTATE" along with a suffix or prefix that uniquely identifies their office. This identifier requires approval from Christies International Real Estate before the franchisee can open for business. The approved trade name must be displayed according to the Operations Manual and Brand Guidelines. Franchisees cannot change their trade name without prior written consent from Christies International Real Estate.
Furthermore, franchisees cannot use the Marks, including "CHRISTIE'S" or "CHRISTIE'S INTERNATIONAL REAL ESTATE", or any confusingly similar words, as part of the name of a partnership, corporation, LLC, or other entity. Franchisees are also prohibited from representing that they own any of the Marks and can only use "CHRISTIE'S" in the phrase "CHRISTIE'S INTERNATIONAL REAL ESTATE."
These regulations ensure consistent brand representation and prevent franchisee actions that could dilute or misrepresent the Christies International Real Estate brand. Franchisees must adhere to these guidelines in all aspects of their business identification and marketing efforts.