On what must a Christies International Real Estate franchisee display the Marks prominently?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.10. Office Sign. You must install one (1) or more exterior signs displaying your Trade Name on your Main Office and any Additional Offices. Your sign(s) must conform to the Brand Guidelines. The sign(s) utilizing our Marks must be installed within ninety (90) days from the Effective Date of this Agreement. You must obtain our prior written permission for any exception to the office sign requirements due to local ordinances or other reasons and you must provide written documentation reflecting the reasons for varying the signage.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, franchisees are required to display their Trade Name on exterior signs at their Main Office and any Additional Offices. The Trade Name must adhere to the Brand Guidelines outlined in the Operations Manual. These signs, which utilize Christies International Real Estate's Marks, must be installed within 90 days of the franchise agreement's effective date. Any exceptions to these signage requirements due to local ordinances or other reasons necessitate prior written permission from Christies International Real Estate, along with written documentation explaining the variance.
This requirement ensures that each Christies International Real Estate office maintains a consistent brand image and is easily identifiable to the public. The franchisor retains control over the Trade Name and signage to protect its brand standards. The franchisee is responsible for all costs associated with installing and maintaining these signs.
Prospective franchisees should carefully review the Brand Guidelines and Operations Manual to understand the specific requirements for office signage. They should also factor in the potential costs of signage when evaluating the overall investment required to start a Christies International Real Estate franchise. Additionally, franchisees need to be aware of local ordinances that may affect signage and be prepared to seek necessary permissions and documentation for any deviations from the standard requirements.