Where should a Christies International Real Estate franchisee display the Marks?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
elating to the Marks.
- 6.7. Changes to Marks. You cannot make any changes or substitutions to the Marks unless we so direct in writing. As between you and us, we reserve the right to replace, modify, or discontinue use of any Mark, or to use one or more additional or substitute trademarks or service marks. In such event, you will, at your expense, comply with such modification or substitution within a reasonable time after we notify you.
- 6.8. Entity Name Requirements. You may not use the Marks, including the words "CHRISTIE'S" or "CHRISTIE'S INTERNATIONAL REAL ESTATE" or any confusingly similar words, as any part of the name of a partnership, corporation, LLC or other entity; however, you are required to operate under the trade name or DBA "CHRISTIE'S INTERNATIONAL REAL ESTATE" with a suffix or prefix that uniquely identifies your Office as we approve before you may open your Business (the "Trade Name"). Your Trade Name must be displayed in accordance with our Operations Manual and the Brand Guidelines. You must not change your Trade Name without our prior written consent.
**6.9.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, a franchisee is required to operate under the trade name or DBA "CHRISTIE'S INTERNATIONAL REAL ESTATE" with a suffix or prefix that uniquely identifies their office, as approved by Christies International Real Estate before opening the business. This trade name must be displayed according to the Operations Manual and Brand Guidelines. The franchisee must not change their trade name without prior written consent from Christies International Real Estate.
Christies International Real Estate requires franchisees to install one or more exterior signs displaying their Trade Name on their Main Office and any Additional Offices. These signs must conform to the Brand Guidelines. The signs utilizing the Christies International Real Estate Marks must be installed within ninety (90) days from the Effective Date of the Franchise Agreement.
Any exceptions to the office sign requirements due to local ordinances or other reasons require prior written permission from Christies International Real Estate, along with written documentation reflecting the reasons for varying the signage. This ensures that all signage aligns with the brand's standards while accommodating local regulations.