What does a Christies International Real Estate franchisee agree to regarding promotional programs?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as required by law, you may not make any press release or other public announcement respecting the subject matter of this Agreement without our written consent as to the form of such press release or public announcement.
- 7.10. Office Sign. You must install one (1) or more exterior signs displaying your Trade Name on your Main Office and any Additional Offices. Your sign(s) must conform to the Brand Guidelines. The sign(s) utilizing our Marks must be installed within ninety (90) days from the Effective Date of this Agreement. You must obtain our prior written permission for any exception to the office sign requirements due to local ordinances or other reasons and you must provide written documentation reflecting the reasons for varying the signage.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate FDD, a franchisee must obtain written consent from Christies International Real Estate regarding any press releases or public announcements related to the franchise agreement, except if required by law. This ensures that all public communications align with the brand's standards and image.
Additionally, the Christies International Real Estate franchisee is required to install exterior signs displaying their trade name at their main and any additional offices. These signs must adhere to the brand's guidelines, and the franchisee must install them within 90 days of the agreement's effective date. Any exceptions to these signage requirements due to local ordinances or other reasons necessitate prior written permission from Christies International Real Estate, along with written documentation explaining the variance.
These stipulations are typical in franchising, as they allow Christies International Real Estate to maintain brand consistency and control over public representation. By mandating approval for press releases and adherence to signage guidelines, Christies International Real Estate ensures that franchisees contribute positively to the overall brand image and marketing efforts.