What are some examples of expenses that the Christies International Real Estate Advertising Fund may pay for?
Christies_International_Real_Estate Franchise · 2025 FDDAnswer from 2025 FDD Document
The Advertising Fund will pay expenses in connection with the general promotion of the Marks and the System, which may include, but are not limited to, the development and operation of a call center; market research; customer retention; incentive programs; sales development programs; media planning; media buying fees; creating and producing advertising materials; outside advertising agency fees for creating advertising programs; public relation activities; outside public relations agency fees; technology investments; digital marketing; and reimbursing us the costs of administering the Advertising Fund.
Additionally, we may use up to ten percent (10%) of the Advertising Fund to solicit new franchisees.
The Advertising Fund is not a trust or escrow account, and we have no fiduciary obligations regarding the Advertising Fund.
We cannot ensure that any individual franchisees will benefit directly or on a pro rata basis from the future placement of any such advertising in its local market.
We may spend in any fiscal year an amount greater or less than the aggregate contributions to the Advertising Fund in that year.
We will determine the methods of advertising, media employed, and scope, contents, terms and conditions of advertising, marketing, promotional and public relations campaigns, and programs.
Source: Item 23 — RECEIPT (FDD pages 54–177)
What This Means (2025 FDD)
According to the 2025 Christies International Real Estate Franchise Disclosure Document, the Advertising Fund is used for the general promotion of the Marks and the System. These expenses may include the development and operation of a call center, market research, customer retention, and incentive programs. Additionally, the fund may cover sales development programs, media planning, media buying fees, and the creation and production of advertising materials.
Other potential expenses from the Advertising Fund include fees for outside advertising agencies involved in creating advertising programs, public relations activities, and fees for outside public relations agencies. Christies International Real Estate may also use the fund for technology investments and digital marketing initiatives. The fund can also reimburse Christies International Real Estate for the costs of administering the Advertising Fund itself.
It's important to note that Christies International Real Estate may use up to 10% of the Advertising Fund to solicit new franchisees. The document specifies that the Advertising Fund is not a trust or escrow account, and Christies International Real Estate has no fiduciary obligations regarding the fund. Christies International Real Estate determines the advertising methods, media, and the scope and content of advertising campaigns.